KAANAPALI - Kaanapali Beach Resort will host a Social Media Conversation with Ann Tran and Joyce Cherrier on Thursday, Aug. 29, at The Sheraton Maui Resort & Spa from 4:30 to 6:30 p.m.
The cost is $15. Advance registration is highly recommended at www.kaanapalifresh.com/social-media-conversation.
Tran (@AnnTran_) and Cherrier (@JoyceCherrier) have worked together on several projects.
They are coming to share their expertise and help the resort market Kaanapali using several social media platforms.
Their work started Aug. 1 and continues through September.
"We understand the importance of social media in an overall marketing program," said Shelley Kekuna, executive director of the Kaanapali Beach Resort Association.
"We are honored to work with Ann and Joyce to amplify the resort and 'Kaanapali Fresh,' our signature culinary event. We partnered with the Maui Visitors and Convention Bureau to host a gathering where Maui can learn, share and connect with top influencers about the dynamic and ever-growing social media platforms available to help us keep Maui top of mind and a leader in important conversations."
Kekuna will moderate the conversation focused on social media as one of several tools required today to successfully market global travel destinations.
Tran and Cherrier will discuss best practices, collaborations to expand personal brands and how to make every "tweet" count.
The $15 per person fee includes the networking, light refreshments after the conversation and Sheraton Maui's nightly sunset cliff diving ceremony at Pu'u Keka'a.
Named by Hayden Shaughnessy of Forbes magazine as one of 2013's "Top 20 Women Social Media Influencers" and a regular contributor to the Huffington Post, Tran is recognized as a leader in social media.
Her expansive knowledge of social media success through proper online responsibility, etiquette and best practices has been an indispensable part of national forums, conferences and seminars.
With more than 30 years as a health and fitness expert, Cherrier has been utilizing social media platforms to spread the message of wellness and healthy lifestyle choices.
She is a freelance writer for several websites and a content contributor for Sears FitStudio.com and Verizon #VZWbuzz. Cherrier also sits on the social media team for Verizon. Her website is www.joycecherrier.com/freakingfitness.com.
Kaanapali Beach Resort will present the second annual "Kaanapali Fresh," a two-day end of summer event, on Friday and Saturday, Aug. 30-31.
The entire resort comes together to offer visitors and residents exciting opportunities to sample chefs' menus, learn about Grown on Maui products with farmers and savor the beauty of Kaanapali. Visit www.kaanapalifresh.com for information.